Laura Lum joined ZoomSystems in 2005 and is responsible for scaling brand partnerships and the corporate marketing strategy. Before coming to ZoomSystems, Laura was Director of Marketing at Hooked on Phonics from 1999 to 2005 and Product Marketing Manager, Barbie Collectibles at Mattel Toys from 1996 to 1999. She began her career at Robinson’s*May Department Stores.
Laura received her BA from the University of California Berkeley and her MBA from the University of Southern California where she was President of the Graduate Marketing Association.