Best Buy was looking to launch new channels for their brand in premiere locations throughout the US where shoppers could purchase popular electronics, quickly and with little hassle.
Best Buy Express
The Best Buy Express ZoomShop was the very first automated retail experience for consumer electronics on the market. Launched in 2008, the Express concept fulfills the Best Buy promise to help consumers stay connected—or find an escape—anytime, anywhere. Express ZoomShop products include portable media players, digital cameras, gaming consoles, headphones, phone chargers, travel gadgets, and other popular products – all from a known and trusted retailer.
The sleek, cutting-edge Express attracts shoppers’ attention, answers their product questions (on the interactive touchscreen), runs in-depth product demos, guides shoppers through the buying process, and closes the sale.
With a growing network of over 200 Best Buy Express ZoomShops in airports, malls, military bases and resorts across the U.S., consumers now benefit from combining the convenience of online shopping with the immediate gratification of traditional retail.